Belch, G. E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.
एमएलए (8वां संस्करण) प्रशस्ति पत्रBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.
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