Advertising and Promotion : An Integrated Marketing Communications Perspective

Advertising and Promotion : An Integrated Marketing Communications Perspective

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Detaylı Bibliyografya
Yazar:	George E Belch
Materyal Türü:	TEXT
Baskı/Yayın Bilgisi:	McGraw Hill
Konular:	As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consu
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