Marketing Management: a strategic decision-making approach

Marketing Management: a strategic decision-making approach

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Orville C. Walker, Jr.
Formatua: TEXT
Argitaratua: McGraw Hill
Gaiak:
Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketi
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