Marketing Management: a strategic decision-making approach
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amikomlib-9322016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Management: a strategic decision-making approachOrville C. Walker, Jr.Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketiMcGraw HillTEXT |
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Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketi |
| spellingShingle |
Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketi Orville C. Walker, Jr. Marketing Management: a strategic decision-making approach |
| description |
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| format |
TEXT |
| author |
Orville C. Walker, Jr. |
| author_facet |
Orville C. Walker, Jr. |
| author_sort |
Orville C. Walker, Jr. |
| title |
Marketing Management: a strategic decision-making approach |
| title_short |
Marketing Management: a strategic decision-making approach |
| title_full |
Marketing Management: a strategic decision-making approach |
| title_fullStr |
Marketing Management: a strategic decision-making approach |
| title_full_unstemmed |
Marketing Management: a strategic decision-making approach |
| title_sort |
marketing management: a strategic decision-making approach |
| publisher |
McGraw Hill |
| publishDate |
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| _version_ |
1742477102604615680 |