Remarketing for business recovery: Sebuah pendekatan riset
Buku ini berisi tentang mendesain konsep strategi, aktivitas pemasaran. Selain iti dijelaskan cutomer bonding, brand equity, kepuasan pelanggan, power pricing, value analysis dan audit strategi pemasaran.
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| Language: | Indonesian |
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Gramedia Pustaka Utama
2001
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| Online Access: | http://opac.isi.ac.id//index.php?p=show_detail&id=4109 |
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