Selling The Invisible : A Field Guide to Modern Marketing

Míreanna comhchosúla

• Essence Of Services Marketing
  de réir: PAYNE, Adrian
  Foilsithe / Cruthaithe: (1993)
• Services marketing ed.3
  de réir: Zeithaml, Valarie A.
  Foilsithe / Cruthaithe: (2003)
• Services marketing ed.5
  de réir: Lovelock, Christopher
  Foilsithe / Cruthaithe: (2004)
• Services marketing ed.3integrating customer focus across the firmValarie A. Zeithaml, Mary Jo Bitner
  de réir: Zeithaml, Valarie A.
  Foilsithe / Cruthaithe: (2003)
• Services marketing ed.4 : integrating customer focus across the firmValarie A. Zeithaml, Mary Jo Bitner
  de réir: Zeithaml, Valarie A.
  Foilsithe / Cruthaithe: (2006)