Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer

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Opis bibliograficzny
1. autor:	KAPFERER, Jean Noel
Format:	Umum
Język:	Asing
Wydane:	the Free Press 1992
Hasła przedmiotowe:	BRAND NAME PRODUCTS-MANAGEMENT
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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