Value-based marketing

Benzer Materyaller

• Market-based managementstrategies for growing customer value and profitability
  Yazar:: Best, Roger J
  Baskı/Yayın Bilgisi: (2000)
• Market-based management. : Strategies for growing customer value and profitability.
  Yazar:: Best, Roger J.
  Baskı/Yayın Bilgisi: (2000)
• Marketing Management Strategy
  Yazar:: DOYLE, Peter
  Baskı/Yayın Bilgisi: (1994)
• Marketing management the marketers watchwords are quality, service, and valuePhilip Kotler
  Yazar:: KOTLER, Philip
  Baskı/Yayın Bilgisi: (2003)
• Creating Market InsightHow firms create value from market understanding
  Yazar:: Smith, Brian
  Baskı/Yayın Bilgisi: (2008)