Services Marketing: Integrating Customer Focus Across The Firm

Services Marketing: Integrating Customer Focus Across The Firm

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Bibliographic Details
Main Author: Valarie A. Zeithaml
Format: TEXT
Published: Irwin
Subjects:
Services Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text o
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