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amikomlib-1155 |
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amikomlib-11552016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAServices Marketing: Integrating Customer Focus Across The FirmValarie A. ZeithamlServices Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text oIrwinTEXT |
institution |
Universitas Amikom Yogyakarta |
collection |
Perpustakaan Yogyakarta |
topic |
Services Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text o |
spellingShingle |
Services Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text o Valarie A. Zeithaml Services Marketing: Integrating Customer Focus Across The Firm |
description |
|
format |
TEXT |
author |
Valarie A. Zeithaml |
author_facet |
Valarie A. Zeithaml |
author_sort |
Valarie A. Zeithaml |
title |
Services Marketing: Integrating Customer Focus Across The Firm |
title_short |
Services Marketing: Integrating Customer Focus Across The Firm |
title_full |
Services Marketing: Integrating Customer Focus Across The Firm |
title_fullStr |
Services Marketing: Integrating Customer Focus Across The Firm |
title_full_unstemmed |
Services Marketing: Integrating Customer Focus Across The Firm |
title_sort |
services marketing: integrating customer focus across the firm |
publisher |
Irwin |
publishDate |
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_version_ |
1742475231165939712 |